Basic Elements found in Infographics

COLOR

This is an infographic that discusses the idea of color in common corporate logos and their potential symbolism to society. Each color has a certain emotion to it, blue symbolizes strength and trust, while yellow suggests optimism and warmth. The design itself is very simple in color tones, but looking at each of the logos one can identify the different tints and shades that the individual companies incorporate. Intentional differentiating of products can be seen with the bright playful orange being used by Fanta and the bold classic red in Coca-Cola, this usually falls on the shoulders of the designers as they look to create an appeal for audiences. 

LINE

There is a clear expression of lines throughout this infographic of how to pair up certain foods with the right wine. The lines connect and establish key relationships between the top selection and the bottom selection, they lead the eyes to make the experience more intuitive and give viewers choices as to where they want to go with the information. The pathways give the idea of "if this, then that" and each line is color-coded which makes it easy to follow and identify specific connections.  

SCALE

This infographic cleanly represents the data for research that was found on carbon dioxide emissions around the world. The three elements that are easily noticeable in this depiction are color, shape, and scale. The color arranges the data into more recognizable sections while the shape of circles create a consistency among the data. Scale is probably one of the most important aspects of this model because it is what the data is being represented as. The larger the circle the greater the CO2 emissions, and that's something the viewer can easily tell without really having to read the information within the circles or in the legend. It makes the data intuitive and simple to comprehend. I know, without having to search the entire graph that China has the greatest carbon dioxide emission followed closely by the USA. This sort of visualization through scale makes a more effective and engaging design for readers of all interests.